About Seekho
Seekho is an edutainment platform built for Tier II and III India, empowering over 4 million users to upskill through bite-sized learning. With 50+ categories ranging from business and finance to social media and English speaking, Seekho makes growth accessible, engaging, and fun.
Team
1 PM, 1 Growth Head, 3 Developers and 1 Designer
Platform
Android, iOS, Web
Timeline
Aug 2023 - Oct 2023
My Role
Responsible for research, end-to-end product ideation and design for both UX and UI
Objective
Even with a growing and active user base, Seekho’s Refer & Earn feature wasn’t driving meaningful growth. Referral rates were low, and users didn’t feel motivated or clear about how it worked.
We saw an opportunity to turn referrals into a strong organic growth channel — one that could improve user activation, lower CAC, and increase LTV.
The Problem
After doing a UX audit of the old journey, we identified the core areas of improvement and scope for other UX enhancements
The Solution
Lets look at the old journey to understand areas of improvement and other UX issues
Easy discovery
The first step toward improving referrals was making the feature discoverable and timely. In the old design, users had just one way to access Refer & Earn — a static tab buried in the bottom navigation. It was easy to miss, and often ignored.
In the new experience, we introduced contextual entry points that aligned with the user's emotions and intent. Instead of treating it like a standalone feature, we placed nudges at key moments of delight — like right after a user completed a video or achieved a learning milestone.
These moments, when users already felt good about their progress, became the perfect time to introduce the idea of sharing Seekho with others — not as a chore, but as a natural next step in their journey.
Previous Iterations
Previous Iterations
