Influencing consumption behaviour of 3m+ users with a redesigned video-player
Seekho is 🇮🇳 India's fastest growing edutainment platform that empowers its 3+ million users to learn and grow
Industry
Edutainment
Platform
Android, iOS
My Role
Product Designer
Timeline
Apr 2024 - Jun 2024
Introduction
Seekho is a short-videos learning platform where users can learn from a spectrum of topics including Business, Share Market, Government Schemes, Social Media, Finance and English Speaking. It caters to tier II and tier III India's online learning revolution.
Introduction
Seekho is a short-videos learning platform where users can learn from a spectrum of topics including Business, Share Market, Government Schemes, Social Media, Finance and English Speaking. It caters to tier II and tier III India's online learning revolution.
Why are we redesigning?
Since 2021, Seekho's videoplayer had not been updated and it supported an older structure of content. As we moved towards a new structure where each content was a stand-alone informative piece, the player needed to be redesigned for a better learning experience.
Moving towards a new content format
But what are the issues with current player?
No way to browse other content
Users can't explore any other content while watching a video.
Accessing other parts of same video is also extremely difficult.
Complex feedback system
Users have to skip through 3 screens if they did not want to give any feedback
Intense decision making
After every series ends, user needs to decide what to watch, again.
Solutioning to achieve:
Continued uninterrupted watching experience
Improved recommendation system
Tier I India readiness
Final Designs
AUTO-PLAY
Positive Impact
Here are the high-level business metrics that we moved positively
All screens
Different resolution (30%, 70%, 100%) for player to cater to all use cases and provide an immersive experience
Auto-player and Bottom player ensuring a continued watching experience while allowing for browse behaviour
