Industry
Edutainment
Platform
Android, iOS
My Role
Product Designer
Timeline
Apr 2024 - Jun 2024
Checkout the extended deck for a deep dive
Introduction
Seekho is a short-videos learning platform where users can learn from a spectrum of topics including Business, Share Market, Government Schemes, Social Media, Finance and English Speaking. It caters to tier II and tier III India's online learning revolution.
Why are we redesigning?
Since 2021, Seekho's videoplayer had not been updated and it supported an older structure of content. As we moved towards a new structure where each content was a stand-alone informative piece, the player needed to be redesigned for a better learning experience.
Business Goals
Moving towards a New Content Format
Moving from Ratings to Feedbacks
Tier I India readiness
UX Enhancements
Better Content Discovery
Continued uninterrupted watching experience
Usability fixes
But what are the issues with current player?
No way to browse other content
Users can't explore any other content while watching a video.
Accessing other parts of same video is also extremely difficult.
Complex feedback system
Users have to skip through 3 screens if they did not want to give any feedback.
Intense decision making - Navigation issues
After every series ends, user needs to decide what to watch, again; leading to a disconnected watching experience.
Final Designs
Positive Impact
Here are the high-level business metrics that we moved positively
All screens
Different resolution (30%, 70%, 100%) for player to cater to all use cases and provide an immersive experience
Auto-player enables users to continue watching the content they like without having to decide again what to watch
Checkout the extended deck to know the problem deep dive and UX breakdown
View Deck
