Seekho is 🇮🇳 India's fastest growing edutainment platform with over 3 million users that empowers them to learn and grow
Streamlining creator management system for scale at Seekho
Industry
Edutainment
Platform
Web
My Role
Product Designer
Timeline
Apr 2024 - Jun 2024
Introduction
Seekho is a short-videos learning platform where users can learn from a spectrum of topics including Business, Share Market, Government Schemes, Social Media, Finance and English Speaking. It caters to tier II and tier III India's online learning revolution.
Positive Impact
CTR
Time Spent
Retention
Video opens
Why are we redesigning?
Dropdown helps brands and businesses hire micro-creators directly for their industry and in turn enables creators to find paid gigs with their favorite brands in one tap.
Business Goals
Increase time spent watching content.
Boost P1 retention rates.
Drive a higher of videos watched per session.
Improve recomnumbermendation system accuracy through better engagement cues.
Position Seekho for Tier I users and prepare for global scalability
Problems
Seamless Experience: Enable continuous content consumption without interruptions.
Reduced -Making: Simplify choices for users by automating the flow of content.
Flexible Browsing: Allow users to exit the player while continuing to explore other shows or episodes.
Solutioning
We began by analyzing the behavior of our target audience on platforms like YouTube and identified key features that resonated with their habits. Our design ideation went through several iterations to address the outlined user and business goals:
Autoplay Functionality: Episodes automatically transitioned to the next most relevant video, ensuring uninterrupted content consumption.
Bottom Player: A mini-player allowed users to exit the main player and browse the platform while the video continued playing, maintaining engagement even when preferences didn’t align with the recommendation.
Optimized Recommendations: Algorithms were fine-tuned to feed better cues into the recommendation system, ensuring episodes were contextually relevant.
Feedback and usability testing were integral to refining these iterations, ensuring the design aligned with user expectations and behaviors.
Why are we redesigning?
Dropdown helps brands and businesses hire micro-creators directly for their industry and in turn enables creators to find paid gigs with their favorite brands in one tap.